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Masterclass Aired on May 16th

The Secret to Go-To-Market Executive Hiring: Insights from Sales, Marketing and Customer Success Leaders

Special Guests

Mimi Brady
Mimi Brady
Fmr VP Customer Success @ Blockchain.com and Dropbox
Blake Harber
Blake Harber
Fmr VP Sales @ Workstream and Lucid
Jessica Alter
Jessica Alter
Fmr VP Business Development @ Figma; Repeat Founder

Event Description

Executive hiring has been off to a roller coaster start in 2023. With new companies emerging every day, the demand for go-to-market executives has never been higher. But, many leaders are questioning how to hire key roles, particularly revenue-impacting roles like sales, marketing and customer success in today's environment.

Hear from these three experts about the secrets of go-to-market executive hiring in today's environment:

  • Mimi Brady is a highly respected Customer Success leader with a strong track record of helping companies build, scale and operationalize post-sale and customer support teams at Dropbox and Blockchain.com.

  • Blake Harber is a B2B Sales leader who helped scale Lucid from $5m-$100m in revenue in 4 years while growing the sales team from 10 to 150 strong.  He specializes in building sales playbooks and GTM strategies for repeatable sales growth at early-stage companies.

  • Jessica Alter is an experienced founder, business development and marketing leader from Figma who helps create hyper-growth strategies through online communities and strategic go-to-market plans.

Mimi, Blake and Jessica will be addressing the most commonly asked questions about go-to-market executive hiring today, including:

  • Can interim or fractional GTM executives help fill a gap and be more cost-effective?
  • Can an interim Head of Sales really work? It’s such a customer-facing role.
  • How should I think about customer success as my company grows?
  • How hands-on should executives be - in general, and at different company stages?
  • Is growth something marketing should own or should it be its own separate team?