Masterclass Aired on May 16th
The Secret to Go-To-Market Executive Hiring: Insights from Sales, Marketing and Customer Success Leaders
Special Guests
Mimi Brady
Fmr VP Customer Success @ Blockchain.com and Dropbox
Blake Harber
Fmr VP Sales @ Workstream and Lucid
Jessica Alter
Fmr VP Business Development @ Figma; Repeat Founder
Event Description
Executive hiring has been off to a roller coaster start in 2023. With new companies emerging every day, the demand for go-to-market executives has never been higher. But, many leaders are questioning how to hire key roles, particularly revenue-impacting roles like sales, marketing and customer success in today's environment.
Hear from these three experts about the secrets of go-to-market executive hiring in today's environment:
- Mimi Brady is a highly respected Customer Success leader with a strong track record of helping companies build, scale and operationalize post-sale and customer support teams at Dropbox and Blockchain.com.
- Blake Harber is a B2B Sales leader who helped scale Lucid from $5m-$100m in revenue in 4 years while growing the sales team from 10 to 150 strong. He specializes in building sales playbooks and GTM strategies for repeatable sales growth at early-stage companies.
- Jessica Alter is an experienced founder, business development and marketing leader from Figma who helps create hyper-growth strategies through online communities and strategic go-to-market plans.
Mimi, Blake and Jessica will be addressing the most commonly asked questions about go-to-market executive hiring today, including:
- Can interim or fractional GTM executives help fill a gap and be more cost-effective?
- Can an interim Head of Sales really work? It’s such a customer-facing role.
- How should I think about customer success as my company grows?
- How hands-on should executives be - in general, and at different company stages?
-
Is growth something marketing should own or should it be its own separate team?